👁 Project 2
👩💻 ABOUT THIS PROJECT
This project involves incorporating a new feature into an existing app, Weee! which specializes in Asian grocery delivery. Through interviews and user feedback, I identified the issue of food freshness. To address this, I added a "Freshness Filter" feature, which organizes food by its shelf life and displays items with different expiration dates at different prices, allowing users to select the freshest option and potentially save money.
🎬 DESIGN PROCESS AND TIMELINE
😎 PROBLEM & SOLUTION
THE PROBLEM
Like most grocery delivery online platforms. It can be hard for the users to make sure of the FRESHNESS ISSUE of the food. Additionally, groceries that are nearly expired will be WASTED.
THE SOLUTION
Add the new feature "Freshness Filter" for it, which categories groceries according to their SHELF LIFE, and food prices will be different depending on the freshness condition.
👀 ORIGINAL PRODUCT
🔍 USER INTERVIEWS
To find more inspiration, and have a better understanding of Weee!, I interviewed 7 Weee! users trying and ask them 10+ open ending questions to find out some significant issues from their feedback. In conclusion, there are 3 main significant issues mentioned by most of the interviewees:
🌿 FRESHNESS ISSUES
🤷 TOO MANY CATEGORIES
🤦♀️ NO EXPIRATION DATE
🤷 TOO MANY CATEGORIES
🤦♀️ NO EXPIRATION DATE
📰 COMPETITIVE ANALYSIS
😎 PROBLEM STATEMENT
HOW MIGHT WE
✅ make the categories easier
✅ and let users know the freshness condition of foods
?
👩💻 USER PERSONA
👩💻 USER JOURNEY MAP
👍 NEW FEATURE
THE FUNCTIONS
✅ Classify items by SHELF LIFE, and show the “ date of production” and “ expiration date”.
✅ The same item with different production/expiration dates will have DIFFERENT PRICES.
✅ Food that is out of date but not influenced to eat can BE FREE.
✅ Show the STORAGE TEMPERATURE.
PROBLEMS CAN BE SOLVED
✅ Unfresh issues
✅ Reduce the time to find the expiration/production date
✅ Reduce the waste of products that are close to expiry
✅ Help the poor
▶️ USER FLOW
👩💻 LOW-FI PROTOTYPE
👩💻 HIGH-FI PROTOTYPE
🎨 STYLE GUIDE
🔍 USABILITY TESTS
I did 4 usability tests through interview sessions via Zoom.
💡 INSIGHTS
Incorporating the Freshness Filter feature presented a challenge in terms of user experience, as it required users to select expiration dates for each item. To simplify this process, I spent a lot of time adjusting the placement and size of buttons to make the interface more user-friendly. I initially underestimated the importance of small design details, but I realized that they can greatly impact the overall success of the design.
Through this project, I also learned the importance of staying focused on the main goal and not getting sidetracked by other issues or wanting to change too many things at once.
📱MAIN PAGES
HOME PAGE
SHOPPING PAGE
ITEM'S DETAIL PAGE
CART PAGE
VIDEO
📝 CONCLUSION
Innovation was at the core of this project, and it required me to think beyond the boundaries of what currently exists. To truly understand the shortcomings of this platform, I had to push myself to look at it from new angles. Through market research, I discovered the importance of understanding the needs of our users before introducing new features. Our goal is to create solutions to existing problems and it was vital to gather regular user feedback to ensure that our solutions align with their needs. This project is a work in progress and I strive to improve it by streamlining the user flow and developing a more impactful branding system. The key to effective design is the ability to identify and solve problems through research and user-centered approach.
Thank you for reading!
